top of page

PORTFOLIO

Abbey Sheather holding a polaroid instax camera about to take a photo with previous images in front of her

ORIGINAL SERIES ⋆✴︎。⋆

Not A Fashion Statement is a street-style interview series, exploring fashion, sustainability and personal style in a fast paced, vox pop format. Each episode features a different creative, unpacking their relationship with fashion and learning more about who they are. It involves quick-fire, punchy questions that keeps the conversation energetic and authentic, ending with each guest completing the line: "This is not a fashion statement, but…", to share a hot take or belief that reflects their style and values.

 

I'm proud to have led every aspect of this series. From naming and shaping its creative direction to producing, interviewing, and editing every episode. This project highlights my ability to transform a simple idea into a distinctive editorial format, creating personality-driven content that's built for a tapped in digital audience.

Finding My Style is an editorial fashion series I created, documenting my journey to discover my personal style before turning 25. What started as an exploration of fashion, identity and confidence evolved into a multi-platform series, including written features, interviews and weekly video content. Along the way, I connected with some of Australia's leading fashion creators to unpack how personal style is shaped by culture, sustainability and self-expression.

 

As the creator and producer, I developed the concept from the ground up and led the series across ideation, talent outreach, interviewing, filming, editing and publishing. The series showcased my ability to develop and execute long-form editorial concepts, combining engaging storytelling with culturally relevant conversations.

ORIGINAL SERIES ⋆✴︎。⋆

Not A Fashion Statement is a street-style interview series, exploring fashion, sustainability and personal style in a fast paced, vox pop format. Each episode features a different creative, unpacking their relationship with fashion and learning more about who they are. It involves quick-fire, punchy questions that keeps the conversation energetic and authentic, ending with each guest completing the line: "This is not a fashion statement, but…", to share a hot take or belief that reflects their style and values.

 

I'm proud to have led every aspect of this series. From naming and shaping its creative direction to producing, interviewing, and editing every episode. This project highlights my ability to transform a simple idea into a distinctive editorial format, creating personality-driven content that's built for a tapped in digital audience.

Video of Finding My Style by Abbey Sheather on Punkee
Episode of Not A Fashion Statement with Josh Heuston by Abbey Sheather on Punkee
Episode of Finding My Style by Abbey Sheather on Punkee
Episode of Not A Fashion Statement with Gabbi Whipps by Abbey Sheather on Punkee

MUSIC INTERVIEWS ⋆⟡♡

Behind the scenes access with festival teams exploring programming, emerging talent and the evolving live music landscape. This included chatting with the teams behind both Laneway Festival and Mighty Hoopla.

Interviews with international artists chatting about new releases, creative direction and their connection to fans. Some of these include Role Model, Two Door Cinema Club Club, Joey Valence & Brae, and Lucy Dacus. 

Conversations with local artists focusing on their creative process, influences, identity and life within the Australian music industry. This includes Ruel, Djanaba, Spacey Jane, and Ruby Fields.

Interviews with international artists chatting about new releases, creative direction and their connection to fans. Some of these include Role Model, Two Door Cinema Club Club, Joey Valence & Brae, and Lucy Dacus. 

Behind the scenes access with festival teams exploring programming, emerging talent and the evolving live music landscape. This included chatting with the teams behind both Laneway Festival and Mighty Hoopla.

MUSIC INTERVIEWS ⋆⟡

Role Model interviewed by Abbey Sheather for Junkee Media for SUCKS series
Slayyyter interview by Abbey Sheather for Junkee Media
Lucy Dacus interviewed by Abbey Sheather for Junkee Media
Djanaba interviewed by Abbey Sheather for Junkee Media in their studio

FASHION INTERVIEWS ⋆౨ৎ ⋆

Capturing the people, brands, and moments that make Australia's grassroots fashion scene so distinctive. Celebrating emerging designers and local businesses to connect the community behind them.

Covering Australian Fashion Week

meant capturing more than just the runway. From backstage moments to designer shows and street interviews, coverage focused on an authentic and spirited perspective.

Deep dives with Australian fashion creators about how personal style is more than just the clothes we put on, it’s shaped by everything we surround ourselves with. 

FASHION INTERVIEWS ✩˚

Covering Australian Fashion Week

meant capturing more than just the runway. From backstage moments to designer shows and street interviews, coverage focused on an authentic and spirited perspective.

Capturing the people, brands, and moments that make Australia's grassroots fashion scene so distinctive. Celebrating emerging designers and local businesses to connect the community behind them.

project.catherine or Catherine Jia being interviewed by Abbey Sheather for Not a Fashion Statement for Punkee
Kate Elizabeth Sharp being interviewed by Abbey Sheather for Finding My Style for Punkee
Interviews with WINGS Fashion Festival Designers including Jody Just, Joteo, and creator Alvi Chung for SPEED
Wings Fashion Festival 2026 runway by Réseau, showcasing their garments and showing the designer at the end
_wings_independent_fashion proving, once again, that the spark for australian is with inde

MORE IN ACTION ⋆𖦹。

Heartbreak High cast interview 2024
Heartbreak High cast interview 2024
Australian Rapper ALLDAY interview
Editorial relaunch video for Punkee under Junkee Media

MORE IN ACTION ⋆𖦹。

Mighty Hoopla x Jose VOX POPS V3 copy.mov
FALLOUT RED CARPET - CHARACTER.mov

bottom of page